Li Summerfield is a luxury brand dedicated to empowering women by connecting them to their strength, voice, femininity, and legacy through fashion.
Our vision includes global projects and blends textiles with a higher level of consciousness.
Our mission is to create beautiful, affordable luxurious, made-to-last clothes, to present and "wear" the Jewish roots, through symbols embedded in our prints, embroidery, and more.
We are committed to establishing an ethical brand that reflects our love and care for nature.
Our patterns are inspired by classic designs with a street twist, creating a playful and luxurious effect marked by decorativeness and movement in fabric.
Within our collection, you will find dresses, skirts, jackets, swimsuits, leggings, satin and silk garments, and T-shirts. The prints we create tell unique stories, setting the atmosphere, color, and message of each collection.
We begin by hand-drawing original designs, which are then refined by our talented graphic design team. These designs are then printed using Kornit Digital printers with advanced international technology, employing a sustainable textile printing method that significantly reduces water consumption and utilizes eco-friendly pigment printing technology.
"The world needs a Legacy of powerful strong feminine expression that will echo for generations"
Our first collection tells a powerful, inter-generational story of women. It honors the generations before us through its patterns and prints.
The first collection is named Isaac & Pearl, in honor of my grandparents. The main print features two loving swans, a design that my late grandmother, Pearl, requested I create for her before she passed away. This collection is my way of keeping that promise and allowing their love to be a part of our legacy forever.
Through the lens of fashion, our brand looks at the present and future generations and sends them a message of empowerment, using their generational story to express their unique voice in the world.
Our production system uses a pre-order method, prioritizing quality over quantity for made-to-last clothing, with complete quality assurance supervision for all our products.
The printing method is sustainable and utilizes high-quality, textile printing with print-on-demand services, allowing us to stay ahead of trends with our innovative designs.
Li Summerfield is a family-run brand, with a vision of legacy.
We are the 8th generation in Israel and feel a deep calling to continue the inspiration from our ancestors.
Our studio is based in Israel and all the designs are created locally.
We are building a team that is passionate about and believes in the brand and its concept.
We have a deep appreciation for the details that create an elegant and captivating visual story.
"We bring the softness that's missing today in our world"
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THE CREATIVE PROCESS
OUR LOVELY CUSTOMERS...
WHY CROWDFUNDING?
Our brand has been impacted by recent events in the region. We have invested years in designing prints and collaborating with both local and global manufacturers. We created a
beautiful collection and began launching our brand, only to have everything come to a halt. The first collection of Li Summerfield has been affected, and shipments have been delayed.
Many businesses have closed down as a result.
In light of these challenges, we need to transition to a fully "made in Israel" production model in order to complete the first collection.
We will manufacture the rest of our collection locally and focus on sustainable growth. Although initially, this shift will result in higher production costs.
WE NEED YOUR PRECIOUS HELP!
We need your assistance in completing the production of our first collection, Isaac & Pearl, and in creating an effective and scalable production system, here in Israel.
This will enable us to continue to manufacture high-quality products, locally and at a lower price, and deliver them to our customers, all around the world.
We are so excited to invite you to be a part of our community and legacy!
OUR SMALL-SCALE INVENTORY PRODUCTION & PRE-ORDER MODEL
We will produce limited quantities of each model in our collection to maintain a high-quality inventory. A pre-order system will be implemented, meaning that when a customer places an order, the item will be printed on demand and then sent to the manufacturer. This approach ensures efficient use of resources and supports our zero-waste policy.
OUR FUTURE VISION
To empower and influence generations of women worldwide, connecting them to their roots, legacy, unique voices, and stories.
ABOUT US
Our brand is a family-run legacy, founded & built by a team of two: Liat Summerfield and her husband Joel.
Liat is a multi-disciplined artist, with over 10 years of studying in Israel and Italy. She's trained as a stylist, fashion designer & trend forecaster.
She is the CEO & Creative Director.
Joel is a multi-talented artist, a marketing & technology expert, and Liat's partner in the brand.
He is in charge of marketing & sales of the brand.
We work from our studio while raising three wonderful children together.
We recognize the positive impact of our work on both our family and our environment, particularly during this time of war, which has caused traumas from this conflict. Our efforts bring serenity, balance, and joy to everyone involved with the brand. We genuinely believe in what we do; it extends far beyond fashion design. This is our legacy and our way of making a positive influence within our small family circle.
RISKS & CHALLENGES
Due to the current situation in Israel, it takes a significant amount of time, money, and resources to hand-make and design our original prints and products. We combine multiple production
systems and rely on small, local manufacturers that have their own busy schedules, to deliver each order on time.
We manage the entire process ourselves, from sketching and print design to sourcing suppliers, selecting fabrics, labeling, packaging, and shipment.
This is not a viable business model to sustain and grow in the future, we need to adopt a more effective production system.
Our goal is to have the majority of the production in-house and grow our team, therefore removing the dependence on multiple moving parts in the process.
Another challenge is the supply of fabrics; some shipments to Israel have been delayed, but most are running as normal.
Despite the challenges, we've taken steps to ensure the success of our campaign and the successful delivery of the items to our backers.
Unless unforeseen extreme circumstances occur, or another war breaks out in the region, there's no reason why production & shipping will be affected.
RETURNS & REFUNDS
You have 30 days from the date of purchase to return your products for an exchange or a full refund. Please note the following guidelines for returns:
- Items must not be worn, soiled, washed, or altered in any way.
- To process a refund, returned items must be received & confirmed by Li Summerfield.
- Customers do not incur shipping fees for exchanges, returns, and repairs, for faulty items only, within the 30-day period after the date of purchase.
After 30 days, shipping fees will be the customer's responsibility.
BREAKDOWN OF COSTS
The factory requires a minimum order of 20 items for each model.
This is the largest expense but also enables us to lower our costs per item, by combining a small inventory & pre-order method.
- First collection model development (13 items): 39,885 NIS
- Production of 20 items (min order) x each model (13): 68,800 NIS
- Labeling: 1000 NIS
- Packaging: 2500 NIS
- Graphic Design: 20,000 NIS
TOTAL: 132,000 NIS
We set our campaign budget to make sure that...
It includes all our marketing, production, and shipping costs.
If we manage to pass the campaign goal, any further donations & orders will go directly towards helping us grow into new product lines.
Our items are offered at very low-profit margins. You will find the same prices on our website, but only during the pre-launch period.
In the very near future, the prices will rise significantly. Similar products on the market sell for double the price.
We are not interested in getting rich from this campaign. We want & need your support to help us build our brand.
Additionally, we are offering our lovely campaign supporters a 10% discount on our first collection, on top of the rewards available.
If you have any concerns, feel free to reach out to us directly:
Email: [email protected]
Whatsapp : +972 584-888-365
Thank you for your support!
